Sunday, 6 December 2015

Why the Emzini Wezinsizwa x KFC Ad is Just Sad

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A few months ago KFC (or their ad agency, is it still Ogilvy? Even after the black child as dog thing?) pulled a stunt that involved a pop culture reference that was, no doubt, meant to warm the hearts of the black people who queue for the chicken. The very black people who are usually shown dancing for that same chicken in the brand's usual advertising. The TV advert was meant to invoke a nostalgia.

But it is just a sad 30 seconds.